
Co-Founder & Chief Marketing Officer
Ian McGavin
Ian is one of the few marketing leaders anywhere who operates at the top of both sides of the discipline: data science and media strategy. He builds the databases and predictive models most agencies buy off the shelf, then puts them to work in multimillion-dollar, full-funnel programs across every major ad platform. His command runs from audience modeling and predictive LTV through media mix, bid strategy, and creative testing, which is how Strataigize turns underperforming accounts around with engineering instead of guesswork. He co-founded the firm, sets its strategy, and is its leading voice on paid media, performance growth, and AI-era marketing.






