Mobile Apps & SaaS

The app and SaaS agency that ships the whole funnel.

Strataigize is a growth agency for mobile apps and SaaS. We run paywall optimization, attribution, viral-loop (K-factor) growth, product, and paid acquisition as one integrated program, so the levers work together instead of four vendors pulling in different directions.

Book your growth audit → See the results

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ROAS, AI fitness app (6 months)

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Monthly installs, Podz

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Organic downloads, Kleo (30 days)

The short version

Installs are easy. Revenue is the hard part.

Most apps can buy installs. Far fewer can turn those installs into revenue that compounds, because the work that does it (store conversion, paywall, retention, attribution, and paid efficiency) lives in separate tools and separate hands. We bring the whole funnel under one team and one set of metrics, measured on revenue per user instead of vanity installs. That is the difference between an app that grows and an app that just spends.

The problem

Most apps hire four vendors who never talk.

An ASO tool here, a media buyer there, an analyst who owns a spreadsheet, a freelancer making creative. Nobody owns the number, and the levers never compound. We put it all under one roof and one set of metrics.

Paywall

Paywall Optimization

Paywall design and continuous A/B testing, the single highest-leverage lever on subscription revenue.

Attribution

Attribution Rebuild

A single source of truth for cohort ROAS in a privacy-first world, so every decision you make is defensible.

Paid

Paid Acquisition

Apple Search Ads, Meta, and Google bidding optimized for lifetime value and viral (K-factor) reach, not vanity installs.

Product

Product & Lifecycle

Onboarding, activation, and lifecycle messaging that turn installs into long-term, paying users.

How we work

The full funnel, one team.

Six surfaces, run together so a win in one compounds the next. This is the program, not a menu of disconnected services.

Getting found

ASO and AI search visibility so the right users discover you, the cheapest, highest-intent traffic there is.

Acquisition

Paid UA bid to predicted lifetime value across Apple Search Ads, Meta, and Google, not cheap installs.

Retention

Onboarding, paywall, and lifecycle work that turns the users you paid for into subscribers who stay.

Product

The roadmap and in-product experiments that lift activation and retention from the inside.

Analytics

Clean, first-party attribution so every decision is grounded in what actually drives revenue.

Creative

UGC, motion, and ad creative produced and tested in the same loop as media buying, so winning concepts get found and scale fast.

Proof, not promises

Real apps, real numbers.

We took the family app Podz to 110,000 users while cutting cost-per-install 64%, drove an AI fitness app to 8.54× ROAS in six months, and lifted Kleo’s downloads 127% with store and creative testing. Every engagement is anchored to measurable outcomes, not activity.

See the case studies →

Questions

App growth, answered.

What size of app do you work with?

Our sweet spot is mobile apps and SaaS in growth mode, roughly $150K to $500K MRR, late seed through Series B, but we diagnose fit on an audit.

Why run everything under one roof instead of separate vendors?

Because the levers only compound when they share data. A store-listing win feeds acquisition; clean attribution makes paid bidding smarter; retention work raises the value of every install. Four vendors each optimizing their own number leave that compounding on the table, and nobody owns the result.

What is K-factor optimization?

K-factor measures how many new users each existing user brings in. We set up inviter-attributed events, measure your viral loop, run systematic tests, and bid paid spend toward the users who bring more users. It’s a core part of how the best apps grow efficiently.

How do you measure success?

Cohort ROAS, trial-to-paid conversion, K-factor, retention, and revenue per user, the metrics that map to the business. We rebuild attribution first so the numbers you act on are trustworthy.

Ready to grow your app?

Get a 30-minute audit. We’ll show you the bottleneck and the fix, no pitch until you see the value.

Book your growth audit →