Blog

From the lab.

What's changing in growth marketing, and what it means for you. We track the platform shifts, new tools, and tactics that are actually moving the numbers, then write up what works, what doesn't, and why, grounded in real campaigns.

AI & Automation
Mobile Growth

Jun 4, 2026 · Mobile Growth

Why We Test Emerging Channels Before They're Obvious

The early advantage on a new channel compounds. Our Innovation Lab exists to find it before the market does.

SEO & AI Search

May 31, 2026 · SEO & AI Search

What Is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) gets your brand cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. Here's how it works and how to start.

AI & Automation

May 29, 2026 · AI & Automation

AI Automation for Service Businesses: Where to Start

The highest-ROI AI automations aren't chatbots, they're the boring internal workflows quietly eating 20+ hours a month.

Mobile Growth

May 27, 2026 · Mobile Growth

Mobile App Paywall Conversion Benchmarks (2026)

Hard paywalls convert at 10.7% by Day 35 vs 2.1% freemium, but the real lever is where, how, and what cadence you charge.

ASO

May 21, 2026 · ASO

The ASO Creative Testing Playbook

Your app icon and first two screenshots decide most installs. Here is how to test them like a growth team, not a guessing game.

Paid Ads & UA

May 17, 2026 · Paid Ads & UA

Apple Search Ads: Stop Bidding on Installs

Cost-per-install optimizes for the wrong outcome. Here is how to move Apple Search Ads to predicted-LTV bidding and cut wasted spend.

Mobile Growth

Mar 31, 2026 · Mobile Growth

Best iOS Games: The Ultimate Guide to Top Mobile Gaming in 2026 | Digital Agency Canada

Discover the best iOS games of 2026 across all genres. From strategy to puzzle games, find top-rated apps that deliver exceptional gameplay and user experi

ASO

Jan 26, 2026 · ASO

data.ai [formerly App Annie]: Features, Pricing, and Use Cases | Digital Agency Canada

Discover data.ai's features, pricing intricacies, and use cases. Uncover how the flexible data.ai pricing model can optimize your app's market...

Mobile Growth

Jan 15, 2026 · Mobile Growth

Top 7 RevenueCat Alternatives for SaaS & App Monetization | Digital Agency Canada

Discover top RevenueCat alternatives for efficient subscription management and mobile app monetization. Explore platforms that enhance SaaS billing...

CRO & Lifecycle

Dec 14, 2025 · CRO & Lifecycle

How Do I Check Mobile Friendliness of My Website? | Digital Agency Canada

Check mobile friendliness of your website using Google’s mobile-friendly test. Learn tools, fixes, and best practices to improve mobile SEO.

Paid Ads & UA

Dec 8, 2025 · Paid Ads & UA

Google Ads Statistics 2026 | Digital Agency Canada

Explore 2026 Google Ads stats for the U.S. Canada & global markets; CPCs, ROI, CTRs, mobile trends & more to improve your ad performance.

AI & Automation

Oct 13, 2025 · AI & Automation

50+ Gemini Image Prompts to Revolutionize Your Marketing Visuals | Digital Agency Canada

Stop using boring stock photos! Get 50+ unique AI image prompts for marketers. Learn how to generate cinematic product shots, data art, and cross-medium...

Mobile Growth

Oct 5, 2025 · Mobile Growth

10 Mobile App KPIs You Must Track | Digital Agency Canada

Discover the 10 essential KPIs every mobile app must track, from DAU to LTV, and learn how Strataigize helps optimize engagement, retention, and ROI.

SEO & AI Search

Sep 17, 2025 · SEO & AI Search

14 Best AI SEO Tools in 2026 (and How to Use Them) | Digital Agency Canada

Discover 14 top AI SEO tools for 2026. Learn how marketers use AI for smarter search, strategy, and content. Future-proof your SEO with AI.

Paid Ads & UA

Sep 15, 2025 · Paid Ads & UA

How Much Does Google Advertising Cost? A Complete Guide | Digital Agency Canada

Wondering how much Google Ads cost? Discover 2025 Google advertising prices, AdWords cost per click, average budgets, and factors that influence Google...

AI & Automation

Aug 13, 2025 · AI & Automation

Copy and Paste These ChatGPT Prompts for Stunning Visuals | Digital Agency Canada

Copy-and-paste ChatGPT prompts for stunning visuals, 3D logos, cinematic ads, epic gradients, and more. Perfect for marketers, designers, and creatives who...

Paid Ads & UA

Jul 27, 2025 · Paid Ads & UA

SensorTower vs. AppsFlyer: A Complete Comparison | Digital Agency Canada

Compare SensorTower vs. AppsFlyer for SMB mobile app marketing. See features, pricing, and reviews, and discover why Strataigize is Canada’s go-to agency...

Agency & Local

Jul 24, 2025 · Agency & Local

Best Mobile App Marketing Agencies in Canada 2026 | Digital Agency Canada

See 2026’s vetted list of Canada’s top mobile app marketing agencies choices. Compared by strengths, budgets, and verified results to help you shortlist the...

ASO

Jul 18, 2025 · ASO

SplitMetrics vs StoreMaven (2026 Comparison) | Digital Agency Canada

Compare SplitMetrics and StoreMaven in 2026 for app store optimization and A/B testing. See features, pricing, reviews, and key differences to choose the...

Mobile Growth

Jul 15, 2025 · Mobile Growth

20 Mind-Blowing Mobile App Marketing Statistics for 2026 | Digital Agency Canada

Discover 20 powerful app marketing stats for 2025-2026 on UA, retention, monetization & privacy, essential insights for mobile growth strategies.

ASO

Jun 28, 2025 · ASO

The Best ASO Tools to Grow Your App‍ | Digital Agency Canada

The right ASO tools can help your app stand out. Track keywords, test your store listing, and boost downloads without the guesswork.

Agency & Local

Jan 27, 2025 · Agency & Local

The Best Mobile App Marketing Agencies in North America | Digital Agency Canada

Discover the top mobile app marketing agencies in North America that specialize in app promotion, ASO, user acquisition, and ROI-focused strategies. Find...

Paid Ads & UA

Jan 5, 2025 · Paid Ads & UA

The Costs of Mobile App Install and Event-Based Campaigns | Digital Agency Canada

Discover the costs of mobile app marketing campaigns in 2026. Learn how to budget for install campaigns, event-based promotions, and implement strategies to...

Paid Ads & UA

Jul 14, 2024 · Paid Ads & UA

Integrating AppsFlyer for Campaign Optimization | Digital Agency Canada

Enhance your mobile app marketing by integrating AppsFlyer with Meta, Google, Apple Search Ads, and X Ads. Discover step-by-step instructions to set up,...

Paid Ads & UA

May 31, 2024 · Paid Ads & UA

Integrating Adjust for Campaign Optimization | Digital Agency Canada

Improve your mobile app marketing by integrating Adjust with leading ad platforms like Meta, Google Ads, Apple Search Ads, and X Ads. Follow this...

Paid Ads & UA

Apr 14, 2024 · Paid Ads & UA

Singular: Features, Pricing, and Use Cases | Digital Agency Canada

Explore how Singular’s powerful marketing analytics and mobile attribution tools can boost your app’s performance and ROI. Discover its key features,...

ASO

Mar 31, 2024 · ASO

Sensor Tower: Features, Pricing, and Use Cases | Digital Agency Canada

Explore Sensor Tower's advanced analytics and market intelligence tools to stay ahead in the competitive mobile app landscape. Discover its features,...

ASO

Feb 29, 2024 · ASO

App Radar: Features, Pricing, and Use Cases | Digital Agency Canada

Discover how App Radar’s advanced ASO tools and AI-driven insights can enhance your app’s performance. Explore key features, pricing plans, and practical...

ASO

Jan 31, 2024 · ASO

AppTweak Overview: Features, Pricing, and Plans | Digital Agency Canada

Explore how AppTweak’s powerful ASO tools, including Scale and Enterprise plans, can improve your app’s visibility and performance. Learn about its key...

Paid Ads & UA

Nov 30, 2023 · Paid Ads & UA

What is an MMP? Understanding Mobile Measurement Partners | Digital Agency Canada

Learn what a Mobile Measurement Partner (MMP) is and how it revolutionizes mobile app analytics. Explore top industry leaders like AppsFlyer, Adjust,...