How an AI Fitness App Achieved 8.54 ROAS with Strataigize

The Challenge

Our client, an AI-powered fitness app on the Apple iOS store, was struggling to make a breakthrough. Despite offering innovative features, they faced major obstacles in attracting users and seeing positive returns from their advertising. They had invested in ads across various platforms, but the results weren’t enough to fuel the app’s growth.

Here’s what they were up against:

• High acquisition costs: ads on multiple platforms were burning through the budget, with high cost per acquisition but low returns.
• Poor ROAS: they were spending more on ads than they were making, hindering their ability to scale.
• Unrealized user lifetime value (LTV): there were untapped opportunities to increase subscriber value and long-term revenue.

Our Solution

We implemented a proven three-step approach, simplify, optimize, and iterate, with the goal of driving measurable results.

1. Simplify. First, we stripped the marketing strategy down to the essentials.
   • Clear value proposition: we honed the app’s message to speak directly to the audience’s needs, making it clear and compelling.
   • Focused ad spend: instead of spreading the budget thin, we concentrated a $3,000 ad spend on Meta (Facebook and Instagram), the platforms most relevant to their target audience.
   • App Store Optimization (ASO): we enhanced their App Store presence by optimizing keywords, improving descriptions, and creating visuals that grabbed attention.
   • New visuals: redesigned app icons and preview screens showcased the app’s standout features, converting more visitors into users.
2. Optimize. With the foundation in place, we refined the strategy.
   • Ad creative testing: we experimented with different formats, including user-generated content (UGC), and tested various calls-to-action to see what resonated best.
   • Targeting adjustments: using demographic and behavioral data, we fine-tuned targeting toward high-value users, increasing LTV and subscription revenue.
   • App Store A/B testing: we ran A/B tests on store visuals to find the highest-converting icons and preview screens.
3. Iterate. Finally, we kept improving as we went.
   • Scaling positive ROAS: once we found a winning combination of ads, copy, and targeting, we scaled it while continuing to fine-tune the details.
   • Continuous testing: we kept testing new content and strategies to further reduce acquisition costs and increase profitability.

Results

In just three months, the results were undeniable:

• Revenue per subscriber: $13.51
• Cost per subscriber (CPS): $5.24
• ROAS: 2.58 (every $1 spent returned $2.58)

After six months of optimization, things got even better:

• Subscriber LTV: $37.31
• Cost per subscriber (CPS): $4.37
• Long-term ROAS: 8.54 (every $1 spent returned $8.54)

“Working with Strataigize completely transformed our app’s growth trajectory. Their strategic approach not only boosted our ROAS to 8.54 but also lowered our acquisition costs and increased user lifetime value. We couldn’t be more thrilled with the results!”

Founder & CEO, AI Fitness App

Conclusion

Our approach turned this fitness app’s marketing around. Within three months they saw significant gains in return on ad spend, and after six months they were scaling with a long-term ROAS of 8.54, an impressive transformation that proves the power of focusing, optimizing, and iterating.

Note: we have signed an NDA with this client, ensuring their confidentiality. We have permission to share this case study to showcase the strategies and results achieved.