User Acquisition
The right users, at the right cost.
Scalable acquisition across Apple Search Ads, Google, and Meta, engineered for lifetime value, not installs.
What it is
The short version.
What's included
Done for you.
Apple Search Ads
LTV-based bidding on the highest-intent surface in the App Store, tuned with first-party signals.
Paid Social
Meta and TikTok acquisition with creative produced and tested in the same loop as the media buy.
Creative Testing
A structured testing engine that finds winning hooks fast and kills fatigue before it bleeds budget.
FAQ
User Acquisition, answered.
Do you bid on installs or revenue?
Revenue. We move campaigns to predicted-LTV bidding using first-party signals wherever the platform allows, because cost-per-install optimizes for the wrong outcome.
Which channels do you run UA on?
Apple Search Ads, Meta, Google, and TikTok where it fits, chosen by where your valuable users actually are, not by what is trendy.
How do you keep CAC down as we scale?
By bidding to predicted lifetime value and testing creative continuously, so spend scales only where the downstream economics hold instead of chasing the cheapest install.
How fast can you launch?
Usually within a couple of weeks, once measurement is in place. We do the tracking groundwork first so the platforms have real value signals to optimize toward.