User Retention
Keep the users you paid for.
Onboarding, paywall, and lifecycle optimization that turns installs into long-term subscribers.
What it is
The short version.
What's included
Done for you.
Onboarding
First-session flows that get users to value fast, the single biggest driver of D1 and D7 retention.
Paywall Optimization
Pricing, packaging, and placement tests that lift trial-to-paid without raising acquisition spend.
Lifecycle Messaging
Push and email sequences timed to real behavior to drive activation, resurrection, and renewal.
FAQ
User Retention, answered.
Where do retention gains come from first?
Usually onboarding and the paywall. Getting users to the 'aha' moment faster and matching the paywall to intent are the two highest-leverage moves, and they compound the value of everything acquisition brings in.
Where do retention gains usually come from first?
Onboarding and the paywall. Getting users to value faster and matching the paywall to intent are the two highest-leverage moves, and they lift the value of everything acquisition brings in.
Do you work on the product or just messaging?
Both. We optimize lifecycle messaging and the in-product moments (onboarding, activation, paywall) that actually drive whether users stay.
How do you measure retention success?
By cohort retention, trial-to-paid, and lifetime value, not vanity engagement. The goal is users who stay and pay.